We need to develop a service culture that will set us apart.

為了做到這一點，斯坦伯格正在改組他的管理隊伍，利用充滿顧客信息的優質數據庫，改革雇員獎勵制度，重新設計所有商店，便于人們購物。

To achieve it, Stemberg is shaking up his management team, mining a killer database full of customer information, changing his employee reward system and redesigning all the stores to make them more people-friendly.

不同尋常的是，會議上沒有人嘩眾取寵,大部分時間由一位斯泰普爾文具店的采購員提供最新的信息：一種受人歡迎的、漆成白色的辦公室設備什么時候在店里能夠買到。

A significant portion of the meeting, which is notable for its absence of grandstanding, is taken up by a Staples buyer providing an update on when a popular variety of white-washed office furniture will be available in the stores.