These companies do not pursue one-time transactions; they cultivate relationships.
他們的前提十分簡練，有時顯得過于簡單，那就是，公司想要成為市場領先者，就要依據三個準則之一為顧客提供優質服務，這三個準則是：經營出色，熟悉顧客，產品領先；同時在其他兩個方面達到行業標準。

Their elegant and occasionally simplistic premise is that companies become market leaders by delivering superior customer value in one of three disciplines—operational excellence, customer intimacy, or product leadership—while meeting industry standards on the other two.

他的零售商店外觀丑陋，但是，由于購買力強，供貨迅速，他能為顧客提供非常便宜的東西。

His warehouse stores were ugly, but buying power and efficient distribution let him offer customers huge bargains.